About Us

Why did we call our company FishOly?

My dad and I have been avid ice fishermen for many years. This company is inspired by my enjoyment of ice fishing and love for my dad, Oly.  Ice fishing plus Oly… FishOly!  

It sure would be nice...

Ice fishing is an enjoyable sport, but there are some things that can make the fun meter go down.  When I would ice fish with Dad, we’d dream up things that would improve the ice fishing experience.  Gee, it’d sure be nice… 

  • It would sure be nice to be able to stay in our cozy shanty and know if we need to check our tip-ups or not.
  • It sure would be nice to be able to find our tip-ups easier at night when its time to go home.  (It wasn’t uncommon to leave a few rigs on the ice because we couldn’t find them in the dark with our flashlights.)
  • It sure would be nice to be able to reel line up faster and change out the line to different tests more easily.

The list went on and on.   We thought, there’s got to be a better way!  So we put our heads together and consulted other ice fishermen and started building prototypes.  

The Development Process

Here’s some insight on how the Strike-N-Light was developed for those of you that enjoy details and a bit of back story. The first prototype was born in 2010.  Since then, we’ve experienced lots of changes and improvements.  We knew we wanted different colored flags, flashing lights, and sound that would indicate when a unit had tipped and we wanted to be able to know whose tip-up it was.  


We wanted to offer the Strike-N-Light in at least two colors to give people a choice.  We talked to lots of friends and family and found the most popular choices were chartreuse-green and hot-pink.  Groovy!  The pigment had to withstand 600°F during the molding process; it was difficult to find colorant that could withstand such high temperatures.  We finally found a product that was rated for 575°F.  The chartreuse came through the process with flying colors.  But the pink would burn every time and come out a root beer color, and not in a good way, in a yucky weird way.  So, that is why we only offer one color of rod and that is why it is chartreuse.


We made the base black for one reason, black is easy to see against the snow. 


The light pipes are made out of acrylic due to its ability to transmit light. We decided to start with four colors.  (Three didn’t seem like enough and five seemed like too many.)  Initially the light pipes were pretty translucent because we thought it would help them be bright at night.  Happily, the pigment makers made a mistake…they put an extra measure of stuff in the powder that made the color more opaque.  Turns out the light pipes now trap the light better which makes them easier to see at night and the opaque color is easier to see during the day.  Just for the record, sometimes “mistakes” along the way in a development process actually works out for the best! If we get enough requests, we will probably add more colors in the future.


The first prototype incorporated watch batteries, but then we starting thinking that it would be better to use a more common battery such as AA. Three AA batteries last hundreds of hours. 


The units are constructed of polycarbonate.  This material is surprisingly tough.  If you’ve ever tried to break a CD in half you have a feel for how tough we’re talking.  Some people might think these units look like they’re made out of cheap plastic so let me tell you a story.  Rob at Legacy Molding advised us to make these tip-ups out of polycarbonate.  While in his office, he said watch this.  He took a steel ball the size of a golf ball and dropped it on a little polycarbonate box as a demonstration.  It didn’t break!  He kept dropping the ball from a higher and higher point and with more force.  The box didn’t break.  He stood on this little box.  The box didn’t break.  Sold!  Thus, the Strike-N-Light is made out of polycarbonate which makes it light weight and strong even in freezing cold temperatures.

We took the bottom piece and froze it, stood on it, ran over it with a 4-wheeler… you get the idea.  It never broke.  We finally managed to break the top piece, but it wasn’t easy.  We feel good about the fact that regular wear and tear of throwing these things in a bucket throughout the ice fishing season will not be a problem. 


We've worked hard to find the largest, loudest horn possible that would still fit in the available space.


The printed circuit boards have undergone several revisions.  They are coated with nanotechnology which makes them practically waterproof but we were advised to say "water resistant".  They definitely will withstand the elements.

We love answering questions about the Strike-N-Light.  Feel free to give us a call.